It's the ultimate in high concept videogaming with just one arch twist, the TV show conceit that puts its gleeful, apparently unrefined stupidity in quote marks (as well as serving family-conscious publisher Disney with a useful disclaimer - it's all just for show, kids). It presents a single idea that's bold, brash and basic, one that anyone could understand. Like the Hollywood movies and TV spectaculars it emulates, Split/Second: Velocity is a simple proposition. It's got everything: Speed! Explosions! Er, more speed and explosions!
It's Pop Idol with dynamite, the X Factor with its foot on the gas. It's triple-threat reality TV, Mr Bruckhiemer. The stars: sleek supercars, rugged pickups and menacing muscle cars hell-bent on taking each other down. The scene: airports, power plants, dams, dockyards, anywhere that can be rigged to blow so the rubble, concrete and twisted metal can rain from the sky. Here's the elevator pitch, Mr Bruckheimer: a brutal racing TV show, a merciless media motorsport in which contestants have to dodge traps, explosions and stage-managed catastrophes - hazards which they earn the right to trigger on each other through stylish driving.